Manager, Web & Digital Media
PacBio is seeking an individual with a passion for digital marketing to manage our corporate website (www.pacb.com), the key marketing platform for the company. The ideal candidate will have a proven track record in managing B2B websites, evolving usability/design, driving web traffic/conversions and interpreting analytics to continuously improve performance.
This hands-on role is responsible for the management of a variety of digital marketing projects to support the sales cycle of our products, including: set-up and maintenance of SEO/SEM program, web content management & optimization, and marketing automation. This position will also partner with others on our team to integrate the website with Pardot & Salesforce.com, expand our social media reach, and assist with development of online tools (video, calculators, etc.) to support marketing objectives.
Reporting to the Director of Marketing Communications, this position will provide strategic guidance to the organization on new marketing media and emerging online (web and mobile) marketing and selling technologies.
With a focus on customer service, this position will play a critical role in communicating with various departments to ensure they understand the latest offerings/best practices within digital marketing. This role will also interface closely with IT, manage a direct report and manage external service providers, as needed.
The position requires strong decision-making, relationship management and influence skills, and a proven ability to think strategically. In addition, the individual will need to be an excellent communicator (both oral and written), as they will be required to interact frequently with a diverse group of internal and vendor stakeholders.
Responsibilities:
• Maintain and improve website to support marketing goals and objectives, continuously recommending improvements based on best practices and emerging technologies
• Define, document, communicate and continually evolve all critical website operations processes, ensuring awareness and adherence among internal and external (vendor) stakeholders
• Oversee search engine optimization and search engine marketing strategies to create and execute programs that drive web traffic and conversions
• Utilize expertise with Web and social media analytics tools and analysis: developing monthly reports, identifying trends, measuring the effectiveness of our content strategy, providing insight, and making strategic recommendations for actionable findings and improvements
• Manage and oversee marketing automation program, providing strategic direction and mentoring to one employee
• Influence and educate the wider corporate marketing organization to adopt and deploy new marketing media and emerging online (web and mobile) marketing and selling tactics/technologies
• Interface with IT to determine infrastructure needs and budget accordingly
Position Requirements
• 8+ years of progressive experience in B2B digital marketing, website management
• B.S. in marketing, communications, life sciences or related field
• Extensive knowledge of Web Content Management Systems (Word Press), HTML and some familiarity with development tools
• Proven expertise in applying Google Analytics to develop KPIs and actionable reports
• Excellent customer service skills and people skills
• Strong organizational and time management skills
• Strong problem solving and research capabilities
• Proven success managing multiple vendors
• Familiarity with marketing automation tools, concepts and best practices (Marketo/Eloqua/Pardot)
• Experience with Salesforce.com/SFDC
• Personnel management experience
• Passion for genomics/life sciences technologies
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.
To Apply:
-
Non-coding RNAs (ncRNAs) do not code for proteins but play important roles in numerous cellular processes including gene silencing, developmental pathways, and more. There are numerous types including microRNA (miRNA), long ncRNA (lncRNA), circular RNA (circRNA), and more. In this article, we discuss innovative ncRNA research and explore recent technological advancements that improve the study of ncRNAs.
[Article Coming Soon!]...Yesterday, 08:07 AM -
Metagenomics has improved the way researchers study microorganisms across diverse environments. Historically, studying microorganisms relied on culturing them in the lab, a method that limits the investigation of many species since most are unculturable1. Metagenomics overcomes these issues by allowing the study of microorganisms regardless of their ability to be cultured or the environments they inhabit. Over time, the field has evolved, especially with the advent...09-23-2024, 06:35 AM -
During the COVID-19 pandemic, scientists observed that while some individuals experienced severe illness when infected with SARS-CoV-2, others were barely affected. These disparities left researchers and clinicians wondering what causes the wide variations in response to viral infections and what role genetics plays.
Jean-Laurent Casanova, M.D., Ph.D., Professor at Rockefeller University, is a leading expert in this crossover between genetics and infectious...09-09-2024, 10:59 AM